Services

DIGICA’s services offer a one-stop option for the entirety of your business’ digital presence. Our team can generate leads, develop custom websites and apps for your business, and also manage your SEO and SEM campaigns.

Demand Generation

Build brand awareness, attract prospects and nurture leads to drive sales. DIGICA offers custom demand generation services that help you meet your performance goals. Our goal is to get prospects excited about and interested in your brand through brand-building activities like:

  • Blogging
  • Social media
  • Webinars
  • Newsletters
  • eBooks
  • Email marketing

Through research and persona creation, we can create a demand generation strategy that drives leads and conversions. Each strategy is customized to your brand’s individual needs.

An effective demand generation program can:

  • Provide quality leads
  • Lower the cost per lead
  • Reduce conversion costs

We’ll work with your team to ensure that we understand your customers and their pain points.

Lead Generation

Reach out to prospects that are truly interested in your brand and products. Lead generation is a crucial part of any sales and marketing strategy. Instead of wasting marketing dollars trying to convert anyone and everyone, you can focus your efforts on converting qualified leads – people that are genuinely interested in your products or services.

Lead generation:

  • Improves sales and profit
  • Increases conversion rates
  • Provides a higher ROI
  • Builds brand awareness
  • Brings targeted customers to your website

DIGICA’s lead generation services can include blogging, SEO, display ads, social media marketing, content marketing and custom solutions. We will work with your team to ensure we’re on the same page when it comes to lead qualification.

Search Engine Marketing

SEM marketing incorporates paid advertising, often in the form of pay-per-click ads, to be able to generate leads and traffic to your website. SEM is used by businesses, small and large, to increase visibility in the search results.

Our team will find the ideal keywords, buyer keywords, to generate highly targeted leads to your site. We'll utilize the appropriate marketing avenues and also remain cautious of your budget constraints to develop a campaign that meets your business’ goals.

Campaigns will be:

  • Monitored and tweaked
  • A/B tested to improve conversions
  • Include multiple ads

Maximizing your site’s visibility through SEM is our goal. Over time, your site will experience higher traffic, attract buyers that are 50% more inclined to make a purchase and gain the exposure your business needs to compete against big businesses.

WCAG Compliance

Web Content Accessibility Guidelines are becoming more important to business owners with an online presence. Accessibility, and the Americans with Disabilities Act (ADA), are slowly creeping into legislation and requiring that website owners offer the same function to all users.

Our team follows WCAG guidelines and incorporates the changes that your site needs to protect itself from potential lawsuits.

WCAG compliance will:

  • Reduce legal exposure
  • Increase site usability
  • Allow you to secure government contracts

When a site is WCAG compliant, it improves the accessibility of the site for all users, and protects you against lawsuits and bad publicity.

Website Migration

Migrate your site with confidence. DIGICA offers a robust website migration service that helps your business streamline the migration process. Migrate to a new server or host, make structural changes, replatform or redesign your site with confidence.

Our team will start the pre-migration process, which includes:

  • Site backup
  • Database backup
  • Audit
  • Analysis
  • Benchmarking

During migration, we’ll work diligently to ensure the migration has as little downtime as possible. Once your site is up and running, we’ll check for migration success with in-depth audits, benchmarking, crawl error checks and analysis of server logs.

Our process helps eliminate unnecessary downtime, loss of traffic and sales, and loss of SEO rankings.

Digital Transformation

Stay ahead of the competition and at the forefront of technological advancements in your industry. Our digital transformation services will help identify areas where new and more efficient technology solutions can be employed.

Our digital transformation strategies may include:

  • Digitization of your assets
  • Website QA/Audit
  • Replatforming
  • Changing your website’s architecture
  • Programming and development of new solutions

Every brand has its own needs, culture and unique operations. We’ll create a customized plan that meets your brand’s individual needs.

Digital transformation:

  • Makes your brand more mobile-friendly
  • Enhances data security
  • Improves the user experience

These are just a few of the many benefits you will realize with digital transformation services.

Website Audit & Quality Assurance

Is your website meeting your performance goals? Website audit and quality assurance services can help identify vulnerabilities and issues that are affecting your rankings and traffic.

A comprehensive website audit gives you a deeper understanding of your site’s search engine friendliness. It can also help you better understand issues with:

  • Conversions
  • Traffic declines
  • Poor search engine rankings

We can provide SEO audits, web server and security audits, and penetration testing to pinpoint crucial issues that need to be resolved.

Website testing and auditing can provide many valuable benefits, including:

  • Increased traffic
  • Improved search engine visibility
  • Higher conversion rates
  • Better user experience
  • Higher engagement
Search Engine Optimization

Generate more organic leads through search engine optimization (SEO). Organic searches account for virtually all web traffic (95%). SEO employs strategic actions to help improve search engine visibility.

DIGICA follows a four-pillar strategy when it comes to SEO:

  • On-site optimization
  • Off-site optimization
  • Technical SEO
  • Content marketing

We’ll work closely with you to help you better understand this process and its benefits, which include:

  • Improved search engine visibility
  • More organic leads
  • More organic traffic

These three benefits ultimately lead to more conversions and higher profits. Our SEO strategies are customized to your brand and its needs.

Website & Mobile Application Development

DIGICA’s tech stack allows us to develop web and mobile apps on any platform, including:

  • iOS
  • Android
  • Apache
  • Linux

Our team creates custom solutions that allows your business’ site to have the advanced functionality you need without the “bloat” of an off-the-shelf system.

Website development incorporates responsive web development practices to ensure that your site looks and functions properly across all screen sizes.

Businesses that would benefit from mobile applications can use our team's vast knowledge to create a mobile app that keeps your business connected to costumers in a more intimate way. Fast, efficient and more versatile, custom solutions surpass the speed and functionality that a standard CMS, like WordPress, offers.

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