Website Audit and Quality Assurance

Is your website working for you, or against you? Our website audit and quality assurance services identify weaknesses and diagnose problems that are affecting your site’s performance.

To outrank your competitors, your site must be:

What is Lead Generation?

Lead generation, sometimes referred to as lead generation marketing, isn’t as complicated as it sounds.

Potential customers who are interested in your product or service are called “leads.” To capture these leads, marketers use a variety of tactics known as generation marketing. These lead generation tactics encourage potential customers to:

  • Fully optimized
  • User-friendly
  • Fully functional
What Does it Mean to Audit a Website?

A website audit is a complete analysis of a website’s search engine friendliness. A thorough analysis will look at multiple areas of search visibility to give you a better understanding of your site’s performance.

An audit can also provide clarity on key issues, like poor conversion rates, a drop in search engine rankings or a decline in traffic. When done properly, an audit can provide valuable feedback on all aspects of your website from technical issues to content.

Ultimately, the goal is to create a better user experience and ensure your website is fully optimized.

How Quality Assurance and Audits Benefit Our Clients

You wouldn’t release a product without testing for quality assurance. Your website should be no different.

Website testing and quality assurance look for key issues that affect your site’s:

  • Functioning
  • Optimization
  • Security

A thorough audit can provide many benefits, such as:

  • Improved search visibility: Identifying and resolving key optimization issues, such as missing meta data, meta descriptions, page speed, incorrect content and responsiveness, can help improve a site’s visibility in the search results.
  • Increased traffic: Optimization and technical issues, such as broken links, can divert traffic away from your website. Audits can identify and repair these issues before the effects snowball.
  • Higher engagement: A thorough audit can help identify content issues that are affecting user engagement. Poor-quality, irrelevant content with spelling and grammar mistakes will turn visitors away.
  • Improved user experience: Website auditing and testing can help improve visitor experience. Slow-loading pages and poorly structured websites can send visitors running the other way.
  • Higher conversion rates: Identifying and repairing optimization and content issues often results in higher conversion rates. Ultimately, that’s the goal of any website – to increase sales.
  • Technical SEO factors will also be considered allowing for a clear picture of why a site may not rank highly in Google. An audit provides insights that can help with marketing, increasing sites in the SERPs and can further eliminate common SEO issues.

Our Process

DIGICA provides comprehensive website audits that help clients understand why their site isn’t meeting their performance goals. Our website testing can also help ensure that major website changes won’t leave your site inaccessible.

Our quality assurance and audit services include:

SEO Audit

An SEO audit can provide insight into optimization and content issues that are affecting your site’s performance.

Our SEO audit looks for:

  • Broken links
  • Missing meta data, title tags, H1 tags and ALT tags
  • Unoptimized files
  • Missing or incorrect content
  • Spelling and grammar mistakes
  • Site speed and uptime issues
  • Off-page SEO issues
  • Backlink profile

Your personal website auditor will focus on key factors that are causing you to rank lower on search engines with a primary focus on Google. We'll look at on-page SEO and follow our website audit checklist to check for common issues that may be impacting your SEO strategy.

Our audit service will include an SEO content audit to ensure that your marketing team is creating content that ranks highly in Google and on other search engines. An online SEO audit should be performed periodically to strengthen the efforts of SEO services.

We go beyond what a standard SEO audit tool provides so that you have a clear understanding of how to improve your site's SEO.

Web Server Security Audit

A security analysis is one of the most important components of a website audit. Vulnerabilities can leave your site open to hackers, which puts sensitive company and customer data at risk.

Our web server security audits will help identify these vulnerabilities, so steps can be taken to better protect your website.

Penetration Testing

A penetration test, or a pen test, checks your site for exploitable vulnerabilities. We do this by simulating a cyber-attack against your system.

A pen test can be performed on any number of applications.

FAQs

How Often Should I Audit My Website?

Like SEO and content creation, auditing should be an ongoing process. Trends and search engine algorithms are constantly changing. It’s important to adapt to these changes as quickly as possible.

Ideally, you should routinely audit your website two to three times per year. If you’re planning major changes to your website, you may also want to have an audit performed before and/or after to prevent site disruptions.

With regular auditing, your site can weather the changes in the search landscape and remain competitive.

Can Quality Assurance and Audits Improve My Site’s Security?

Yes. Security audits and penetration testing can help identify vulnerabilities that may leave your website – and sensitive data – at risk. If vulnerabilities are not identified and resolved, your reputation and bottom line are in jeopardy.

It’s best to have third-party quality assurance specialists, like DIGICA, perform this type of audit because they can better identify blind spots developers miss. It’s important to go beyond what a regular website audit tool offers so that your site’s vulnerabilities can be identified.

Once vulnerabilities are identified, steps can be taken to close security holes and improve site security.

Performing regular security audits can help prevent cyber-attacks and protect sensitive information.

How Can a Website Audit Strengthen User Experience?

A website audit can improve the user experience – sometimes greatly so. A visitor’s experience can be negatively affected by:

  • Speed issues, such as unresponsive or slow-loading pages
  • Uptime issues
  • Broken links
  • Broken social media links
  • Spelling and grammar issues, which can make your site unreadable
  • WCAG compliance

Visitors have short attention spans and very little patience, especially when browsing on mobile devices. Most mobile web users will only wait 6-10 seconds for a page to load before abandoning a website.

Page speed is a key important factor in site abandonment and user experience. Speed is so important that it’s now a factor when ranking a website in the search results.

Uptime issues can also negatively affect the user experience. If your website doesn’t have a 99.9% uptime, you’re missing opportunities to convert visitors to paying customers. Every time your site goes down, you place a “closed for business” sign in the window.

Broken links and content issues, like spelling and grammar mistakes, can create a poor user experience and tarnish your credibility.

An audit can help identify these types of issues, and once they are repaired, users will have a more enjoyable experience when visiting your website.

A properly-functioning website with optimized content will provide the best user experience and help establish your brand as a leader in your industry.

Can an Audit Help Identify Why My Site is Underperforming?

Yes. A comprehensive site audit can help identify key issues that are hindering your site’s performance, such as:

  • Missing or incorrect meta data
  • Broken links and unresponsive pages
  • Low-quality content
  • Slow-loading pages

A website audit can help any site that is underperforming from an e-commerce website to a small business blog. Our website audit service provides the extra boost that your digital marketing requires for lead generation, search engine optimization and customer experience.

The search landscape is constantly evolving, and to remain competitive, you must adapt to these changes. Regular audits will help your brand stay ahead of the curve.

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