Search Engine Optimization

Search engine optimization generates more leads than any other form of marketing, according to 57% of marketers in a 2017 poll. Organic searches account for 95% of web traffic. If your business wants to generate organic leads, SEO should be a key part of your marketing strategy.

At DIGICA, we help our clients improve their site’s on-page SEO to increase traffic quality and quantity.

What is Search Engine Optimization, and How Does it Work?

Search engine optimization is the practice of increasing a website’s traffic quality and quantity through organic search engine ranking. When a search engine sends a crawler to your website, it will gather information about your website.

The crawler will gather all of your on-page SEO information, but it doesn’t stop there. Crawlers will scour other websites for information on your site, such as links. When all of this information is complied, an index is built around your site that helps search engines rank your site appropriately when a query is made on the search engine.

A lot of factors go into a website’s rankings, and it’s our job to leverage the known factors when executing your site’s custom SEO strategy.

The goal is to boost your site’s website rankings so that you generate more, higher-quality traffic.

What Does Website SEO Mean?

SEO stands for search engine optimization, but what does it really mean? Our team follows the four pillars of SEO strategy to optimize your site help increase your rankings in Google. The four-pillar strategy that we follow includes:

  • On-page SEO: On-page optimization includes basic techniques, such as keyword research, internal linking, meta tag and title tag usage, alt tag usage, and content optimization – among many other factors.
  • Off-page SEO: Link building and local optimization are key for off-site optimization. Local SEO and social media will also play a role in off-site optimization.
  • Technical SEO: Technical SEO’s importance is rising, and this involves a website audit to help clean up broken links, ensure mobile-friendly web practices, boost site speed, correct crawl errors and focus on the technical aspects of your site that may impact rankings.
  • Content marketing: Great content helps boost on-site and off-site SEO. The right content marketing strategy will improve link quality, generate links naturally and boost a website’s traffic.

For our clients, SEO means an increase in quality, targeted traffic to a website organically.

How Does SEO Benefit Our Clients?

Search engine optimization benefits our clients in many ways, including:

  • Higher rankings in the search results
  • Increase in organic traffic to a website
  • Increase in leads generated organically
  • Measurable results

Usage of SEO best practices brings traffic to your doorstep, and the results are measurable. As quality traffic increases, businesses are able to generate more leads and increase their ROI.

Search Engine Penalty Recovery

Search engine penalties can be manual or automatic. Reconsideration requests can be sent to Google, but it’s important to determine the underlying cause of the penalty. Our team will conduct a full website analysis to determine:

  • Which techniques or SEO best practices caused your site’s penalty
  • Your site’s backlink portfolio and which links may be spammy
  • Request removal of spam links
  • Clean up any on-page issues that may exist
  • Submit reconsideration requests to Google as necessary.

Our Process

At DIGICA, our process starts with a robust set of professional SEO services. Our SEO services start with a full assessment of your site’s needs. We may perform a full website audit to better understand your:

  • On-page weaknesses
  • Content weaknesses
  • Common issues that may be causing loss in rankings
  • Site structure
  • Speed

When our SEO company has a full understanding of your site’s current on-page and off-page SEO, we will then tailor an SEO package or strategy that fits your company’s:

  • Budget
  • Goals
  • Audience

Your SEO manager will be in charge of handling the daily SEO tasks that help your site rise in the search engine results.

Ongoing optimization and execution will allow our team to track your site’s rankings, offer measurable results and encourage traffic growth.


What is SEO in Digital Marketing?

Search Engine Optimization in digital marketing is a part of a company’s whole digital existence which spreads further than just SEO. Digital marketing strategies will incorporate SEO services to boost a website’s traffic.

But digital marketing will also include other elements, such as:

  • Content marketing
  • Email marketing
  • Social media marketing
  • Pay-per-click advertising
  • Conversion rate optimization
  • Website design

Digital marketing includes several elements, including some that are not listed above, to increase business growth online.

What Does SEO Services Include?

SEO services are often bespoke, offering companies the option to work on elements of their SEO that can best improve their rankings. An SEO agency will conduct an audit of your site to better understand what services can benefit your site’s rankings the most.

In-depth competitor analysis can help, too.

Services that may be included are:

  • Off-page SEO
  • Link building outreach
  • Inbound link tracking
  • Link building on local groups, business organization and directories
  • Listing consistency across all platforms
  • Listings on Google Business and other relevant sites (Local SEO)
  • Local keyword optimization
  • On-page optimization
  • Keyword research
  • Content optimization
  • Internal linking
  • Title and description optimization
  • Technical SEO
  • Broken links
  • Mobile-friendliness
  • Crawl errors
  • Page speed
  • Sitemaps
  • Content marketing
  • Content creation
  • Content optimization
  • Content promotion
  • User-generated content

Monitoring results and tweaking SEO strategies will also take place.

How Do Search Engines Rank Websites?

Search engines crawl a page, index the page and match a page based on a variety of signals. Every search engine has its own method of ranking a website, and these methods may change with every update that is made in the search engine’s algorithm.

Two main factors exist among all search engines:

  • On-page optimization
  • Off-page optimization

On-page SEO signals can be everything from page speed to keywords, alt tags, title tags and the content on a page. Off-page SEO factors are often link-based.

Search engines will look at all of these factors to determine how highly a page should rank in the search results.

Why Have My Google Rankings Changed?

Ranking fluctuations happen for a variety of reasons. A few of the many reasons we’ve found that a client’s page has dropped in Google rankings during an SEO audit are:

  • Google penalty
  • Competition outranking
  • On-page issues
  • Loss of links
  • Algorithm update
  • Random fluctuations

Google’s algorithm is updated nine times per day, on average. These updates, often small tweaks, can have an impact on your site’s rankings.

What is the Difference Between SEO and PPC?

Search engine optimization is free, organic traffic. PPC is not free, and you have to pay each time someone clicks on your advertisement. SEO is a long-term strategy that will drive traffic to a website. PPC will drive traffic to a website, showing your site’s ad high up in the search results, but you will have to continually pay for PPC.

How Long Does SEO Take?

Search Engine Optimization in marketing takes time, and strategies can take weeks to months to see any real results. Competitive industries and keywords can take months or longer to rank highly. SEO is an on-going process that has too many variables to pinpoint how long a campaign will take.

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